Friday, January 31, 2014

If London has black cabs with "It's More Fun In The Philippines" campaign logos, Davao City’s fleet of Mabuhay Taxis will sport "Davao Big Fun Sale" livery on their bodies.

Davao Mabuhay Taxi is rolling out 150 black cabs sporting The Big Davao Fun Sale livery in support of both the tourism and retail industries in the city. The sale is happening from March 14 to April 16, 2014 involving the city's major malls and members of the Restaurant Association of Davao, Inc. (RADI) Supporters' brand identities such as official airline company Cebu Pacific; global partners Silkair and Singapore Airlines; ABC-5; Bank of Philippine Islands; and Campaigns & Grey will be incorporated in its big, fun, and energetic design.

All photos credit to Mr. Art Boncato (Asec. Department of Tourism - Region XI)



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